London street wear brand offers a variety of floral prints and stripes in the new season.
RODEO DRIVE is a story of all-things Americana. Standout trophy jackets and leather trousers, as well as bleach-wash denim pieces, are reminiscent of ‘Nudie’ tailoring and Western stage-wear. Sweet floral-printed tea dresses and midi skirts with delicate lace inserts are worn with attitude by adding tough belts and chunky ankle boots. Indigo denim and black leather are a match made in heaven. Intricate embellishments – studwork, diamante, and embroideries – bring a harder edge to the pretty girls’ wardrobe.
TRACK STAR remixes 90's sportswear with contemporary street style to create a new, sharper aesthetic. Chevron-blocked soft dressing and shorter, boxier jackets evoke an unexpected femininity. Graphic nylon cagoules and track tops gain momentum to become this season’s key outerwear of choice. Colour-blocking themes carry through retro-sweats, t-shirts, and knits; horizontal, diagonal, vertical – anything goes.
Bold colours and far-out florals take centre stage in HEAVY PETAL. The '70s inspired silhouette is a canvas with fresh contemporary cuts and billowing forms. The reconstructed flare comes with dramatic splits; it can be floor sweeping or cropped with a statement kick. Oversize masculine suiting is injected with impactful hues – the colour-drenched suit is the coveted look for SS18. Florals earn their alpha status in oversize forms with mix and match prints, creating a modern masterpiece. Statement colourations of azure blue, salad greens, sarsaparilla pinks and marigold splash across tailoring, accessories, and shoes.
OFF DUTY is this season’s ultra-modern spin on summer casual. Proportions are oversized with high-waisted wide legs and paper bag waists – the higher, the wider, the better! The domed shoulder is a new and softer silhouette on day dresses and blouses. Go natural with laundered, linen-look surfaces, slubby-textured knits, and crisp stripes.
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