This summer Charles & Keith has partnered with Korean longboarding sensation and style icon Hyojoo to showcase the sneakers range from its Spring/Summer 2019 collection in a new light.
Hyojoo is a graceful longboard dancer who has caught the attention of millions around the world. Poised on her nine-inch longboard, gliding in a manner that is as effortless as it is elegant, Hyojoo is a sight to behold. She calls these graceful motions “dancing on the longboard”, a unique style of skateboarding that has thrusted her into the international spotlight. She was the star of a music video by Far East Movement, Demi Lovato àn Clean Bandit.
Having captivated half a million followers on social media with her graceful longboard dancing moves, Hyojoo is the perfect personality to bring out the feminine and modern essence of the brand’s new line of chunky sneakers, which is photographed along with strappy flatforms, beltbags and backpacks.
By pairing these striking accessories with her unconventional skater outfits she creatively reinterprets the athleisure trend to create unique looks that are fresh, contemporary and very bold.
The featured designs include silver chunky mesh sneakers, black velcro sneakers, metallic rope handle backpack with a wrinkled effect, black and white flatforms and double rim geometric sunglasses.
Hyojoo’s style is anything but conventional for what she does. Just mix&match with modern accessories from Charles & Keith, you can elevate your everyday style like The South Korean beauty.
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