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Back Friday 12, Oct, 2018

Max Mara teddy bear icon coat

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The luxurious Max Mara teddy bear coat is the must-have item that everyone wants to have in life. 

Max Mara’s creative director Ian Griffiths spent a  lot  of  time  in  the  archive  and  rediscovered the  rich  ‘Teddy  Bear'  coats  that  the  brand made in the 80's using plush long pile fabrics in noble  fibres  -  originally  developed  in  German mills  for  making  high  end  childrens'  toys.  He discovered that not only were those fabrics no longer  made,  but  the  mills  had  all  closed down  and  much  of  the  know-how  had  been lost. 

 The  team  worked  with  an  Italian  supplier  to redevelop  the  technology  to  produce  a unique  faux  fur  of  pure  camel  hair  on  a  base of  silk.  The exuberant volume of the coat is a celebration of the fabric’s opulent extravagance. 

“Every few years we feel the need to present a collection that is just about Max Mara, our brand values and our unique history.” Ian Griffiths

The Max Mara Teddy Bear Coat has been selected as the winner  of  the  award  “Best  of  the  Best  2017”  for  Women's Coat organized by Robb Report China of Trends Group.

Now a classic, the Teddy Bear coat is always available in the Max Mara stores in three colors: camel, black and red. For Fall-Winter 2018, Max Mara also released five new colors:  pink, grey, leopard print, white and navy blue. There is also a short version of the Teddy Bear coat available in white and camel colors.

Everyone  who  sees  it  just  wants  to  wrap  themselves  up  in  it,  including  Carine  Roitfeld, Kim Kardashian, Izabel Goulart and Rita Ora to name a few.

Carine Roitfeld

Elsa Hosk

 

Izabel Goulart

Kim Kardashian

Rosie Huntington 

Max Mara stores addresses:

25 – 27 Trang Tien, Hoan Kiem Dist., Hanoi. T: 02437100062.

Keep updated with Max Mara at:

Website: www.maisonjsc.com

Facebook: https://www.facebook.com/maisonsociety/

Instagram: https://www.instagram.com/maisonsociety.official/