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Back Wednesday 31, Jul, 2019

Ted Baker Womenswear AW19 collection - A new sense of playfulness

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The season sees the arrival of Ted’s everyday staples, each piece modernised to perfectly complete the look.

AW19 sees a fresh take on Ted’s iconic designs. Abstract florals and animal prints take pride on staple separates, to create a capsule perfect for the contemporary woman. 

 

Laid-back luxury is key for the introduction of this collection. The season sees the arrival of Ted’s everyday staples, each piece modernised to perfectly complete the look. Lightweight, soft georgettes and cottons are paired with second-skin denim and dainty daisy embroidery to deliver a versatile, summer wardrobe.

Ditsy florals are elevated against navy backdrops and bold leaves create a graphic take on Ted’s renowned floral print. Fabrics are lightweight and outerwear is relaxed, with a focus on individual items for the perfect outfit building wardrobe. 

Contemporary twists on feminine styles give the collection a refreshed and refined look. Metallic fabrics sit alongside summer cottons and neon piping and drawstring details add a sporty feel to floral dresses, while D-ring hardware on jumpsuits introduce a more utilitarian edge.

The epitomy of laid-back luxury, Ted’s Casual Opulence range delivers an even quirkier take on the trend. A bold check and snake motif make up the Quartz print, blending classic neutral colours with hints of blue and burgundy. This is contrasted with tonal animal prints in bright blue hues to inject a sense of playfulness, while bold paintbrush strokes deliver a modern take on the classic camo, featured in the Sapphire story.

Playfulness and partywear is in Ted Baker’s DNA; disco sequin dresses and grown-up dark floral prints pave the way to the festive season. Metallics become an essential this season with georgette styles featuring gold flecks for added texture, whilst fluid gold and silver fabrics add movement to the collection. 

Keep updated with Ted Baker at:

Facebook: https://www.facebook.com/maisonjsc/

Website: http://www.maisonjsc.com/brands/ted-baker/