With its sharp sense of style, independent spirit and a fashion heritage par excellence, Miss Selfridge really is a child of the '60s. Unveiled in 1966 as the new, young fashion department within Selfridges on London's Oxford Street, the brand quickly became renowned for capturing the latest trends and epitomising colourful, fun and fast-moving fashion embodied by qualities such as variety, individuality and originality. In the intervening years Miss Selfridge has continued to innovate and invigorate. One of the first retailers to use Kate Moss in its campaigns, the brand marked itself as one whose finger was firmly on fashion’s pulse. Other successful models and actresses followed, including Naomi Campbell, Yasmin le Bon, Tess Daly and Saffron Burrows. We go all out to bring contemporary style to self-assured women looking for unique feminine fashions. Because, after all, confident self-expression is the best kind there is. 

Find our stores

  • 1

    SC VivoCity 1058 Nguyen Van Linh, Tan Phong Ward, District 7, Ho Chi Minh City
    T: (+84.8) 3771 3067
    E: CustomerServices@maisonjsc.com

  • 2

    L3 - 11, Saigon Centre , 65 Le Loi Street , Ben Nghe Ward , District 1, Ho Chi Minh City, Vietnam
    T: (84 8) 3821 0621
    E: CustomerServices@maisonjsc.com

Miss Selfridge News

Thursday 19, Jan, 2017

Miss Selfridge presents a gorgeous collection for Chinese New Year

Available for Chinese New Year, Miss Selfridge introduces The Collection – a beautiful capsule range of occasion wear exuding femininity and glamour.

Thursday 22, Dec, 2016


Glam Party Wear Items For December Chic. Shopping opportunities for free with 02 Gift cards value 1,500,000 from Miss Selfridge for 02 luckiest lady .

Thursday 10, Nov, 2016

Black Friday Boom Sale From Miss Selfridge

Grab your favorite items on 11th November at all Miss Selfridge stores.

Monday 17, Oct, 2016

Sexy & Sweet Vietnamese Women’s Day Ever With Miss Selfridge

Collect your special gifts when shopping from 14 – 20 October.